Simon joined with Infinity Producer Mark Stothert to direct his first commercial, a clever take on Sony Playstation's Double Life for the Lothian Health Board. It has been recognised by Shots for its strong impact and he was selected for most promising newcomer.

Lighthouse caught the eye of Saatchi and Saatchi's Bob Isherwood at their New Directors Showcase in Cannes, who says 'Few films demonstrate so effectively how tension gets attention. The tension is dynamic'. Simon has gone on to direct commercials all over the world for British Heart Foundation, Postbank, More Than Insurance, the Coca Cola company, the Raindance Film Festival and many more.

Simon has an instinctive talent for using performance, visual and narrative skills that wholly engage his audience in his work and the proposition he is selling. He likes to specialise in visually arresting pieces employing cutting edge technology. Simon oftens edits his own commericals on set, whilst employing the lastest post-production techniques to add style and drama to his work.

Simon has recently been signed by A Band Apart production company in Los Angeles.